I build and implement digital strategies for businesses to provide optimal growth
For more than 20 years, I've been working with clients internationally on a range of projects, gathering expertise in diverse areas. I create strategies in the digital realms that resonate with partners and customers in the physical world
Professional skills
Digital Search Softwares & AI tools
Design & Branding
Digital Research & Go-to-Market Planning
Teamwork & Collaboration
Project Management
Digital Analytics, Campaigns & SEO
Digital Experience
2018-2025
Founder, Nuance Collaborative
Delivering project-based digital consultancy while leading cross-functional teams of 1–10 marketing professionals to execute and optimize organic and paid campaigns for diverse B2B and B2C clients. Focused on driving measurable growth, enhancing digital performance, and aligning strategy with business goals.
2018-2025
Fractional Digital Marketing Director
Embedded Fractional Digital Marketing Director for a large recycled packaging client. Work with teams in California & Vietnam to concept and manage multiple ROI driven digital strategies to grow the business
2016-2018
Digital Marketing Strategist, DexYp
In this position, I managed a baseline of 50 -150 clients as a platinum campaign manager, website manager/designer & SEO specialist
Education
I continually develop my digital skills and hold certifications in Google tools including GA4, Adwords, Semrush advanced SEO and HubSpot
2005-2008
Robert Gordon University, Scotland
Bachelor of Arts, First-Class Honors, Three Dimensional Design
1996-1998
North East College, Scotland
Visual Merchandising, Higher National Degree
Interior Design & Space Planning, Higher National Certificate
Recommendations
Get in Touch
Think I can help your project? Let’s chat—email me or give me a ring and tell me what you’re working on. I’d love to hear more.