Libby Day

Senior Digital Strategist available for contract engagements. SEO, AI search, GEO and digital strategy for technical and complex industries

Based in Edinburgh, open to remote and hybrid roles

Woman with long brown hair smiles, holding a tabby cat, close-up.

Libby Day

Digital Strategist,

SEO & Designer

Woman with long brown hair smiles, holding a tabby cat, close-up.

I craft digital strategies

that help businesses grow 🌱

I'm a digital strategist with over a two decades of contract and consultancy experience, specialising in organic growth, SEO and AI-era search for businesses in manufacturing, engineering, architecture and the arts. I bring senior-level thinking without the overhead, and I work well as both an independent contributor and embedded team lead.

Professional Skills

  • SEO audits, analytics & content Strategy
  • Web Design & Development, including e-commerce
  • Digital Research & Go-to-Market Planning
  • UX/UI Optimisation & Testing
  • Paid Media Campaigns



  • Teamwork & Collaboration
  • Project & Client Management
  • Search Softwares & AI tools
  • Fractional CMO & Consultancy
  • Creative & Technical Communication



Professional Skills

  • SEO audits, analytics & content Strategy
  • Web Design & Development, including e-commerce
  • Digital Research & Go-to-Market Planning
  • UX/UI Optimisation & Testing
  • Paid Media Campaigns



  • Teamwork & Collaboration
  • Project & Client Management
  • Search Softwares & AI tools
  • Fractional CMO & Consultancy
  • Creative & Technical Communication
  • Design, Product Design, Silver and Goldsmithing




Digital Experience

2018-2025

Director,  Nuance Collaborative

Founded and continue to run Nuance Collaborative, delivering contract and project-based digital strategy for B2B and B2C clients nternationally. Led cross-functional teams of up to 10, spanning SEO, paid media, web design and content. Clients have included businesses in manufacturing, recycled packaging, architecture, engineering and not-for-profit organisations.

2018-2025

Fractional Digital Marketing Director

Contracted as embedded Fractional Digital Marketing Director for an international recycled packaging business. Worked with teams across California and Vietnam to build and execute multi-channel digital strategies focused on organic growth and international market development.

2016-2018

Digital Marketing Strategist, DexYp

In this position, I managed a baseline of 50 -150 clients as a platinum campaign manager, website manager/designer & SEO specialist

Education

I continually develop my digital skills and hold certifications in Google tools including GA4, Adwords, Semrush advanced SEO certification, AI tools and more.

2005-2008

Robert Gordon University, Scotland

Bachelor of Arts, First-Class Honors, Three Dimensional Design

1996-1998

North East College, Scotland

Visual Merchandising, Higher National Degree

Interior Design & Space Planning, Higher National Certificate


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Get in Touch

Big or small, every business can grow with the right strategy. If you need SEO, digital campaigns, or consultancy support, let’s chat about how I can help.